CUSTOMISED PACKAGING

CUSTOM PACKAGING 

Custom packaging is now a vital strategic tool in brand communication and product enhancement. In an overcrowded and highly competitive market, packaging is no longer just a container but a true marketing asset capable of influencing purchasing decisions and strengthening brand identity.

Materials for Custom Packaging

The choice of materials directly affects the functionality, visual appeal, and perceived quality of packaging. In professional settings, we distinguish between paper-based and non-paper-based materials, each with specific characteristics suited to different design and production needs.


Paper-based materials
  • Solid board: provides rigidity, stability, and excellent print quality, ideal for boxes and rigid cases.
  • Corrugated cardboard: used for more robust structures such as shipping boxes and displays.
  • Coated paper: enhances images with a smooth surface suitable for high-definition printing.
  • Kraft paper: a sustainable choice, valued for its strength and natural look.

Non-paper-based materials
  • PVC and PET: used in transparent or rigid solutions, often for aesthetic or protective purposes.
  • Polypropylene (PP): a flexible, durable, and versatile material suitable for various packaging formats.
  • Laminated materials: combinations of different technical supports, ideal for products requiring preservation or advanced protection.

Packaging as a tool for innovation

Packaging is no longer just a functional container for the product—it has evolved into an opportunity for innovation. A creative and carefully considered design can significantly enhance the consumer’s understanding of the product and position it appropriately within its context of use. Moreover, well-designed custom packaging can evoke positive, emotional, or even playful reactions, creating an immediate and emotional connection between the consumer and the product.

VISUAL PACKAGING DESIGN

A distinctive design, high-quality printing, and the use of print finishing techniques such as UV coating, hot foil stamping, embossing, or lamination transform packaging into a sensory experience that leaves a lasting impression. These enhancements elevate the product’s aesthetics and premium perception, conveying attention to detail, care, and alignment with the brand’s identity..